I supported the companywide rebrand from Cable One to Sparklight by leading the digital execution of a new marketing website designed to reflect the updated brand and support business growth. The initiative required a rapid transition from a legacy SharePoint-based site to a modern Sitecore platform, ensuring the new brand launched with a scalable, customer-ready digital presence. The timeline was aggressive, with less than six months to plan, build, and launch a fully rebranded experience.

The new website went beyond a visual refresh, introducing ordering and conversion capabilities that had not previously existed in the legacy platform. The solution integrated product availability, service selection, and localized content to support both residential and business customers. Sitecore enabled personalization, modular content management, and faster iteration, allowing marketing and product teams to manage campaigns and updates without heavy technical dependency.

Despite the compressed timeline, the program delivered a stable, high-performing site that supported the rebrand launch while improving speed, usability, and conversion readiness. Close collaboration across marketing, IT, product, and operations was critical to aligning brand, technology, and customer experience. The result was a modern marketing platform that not only met the rebrand deadline but established a foundation for ongoing digital growth and optimization.