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Transforming Paid Media Performance with Instapage
I led the business case and platform evaluation to transition paid landing pages from a fully in-house build to Instapage, with the goal of increasing speed, flexibility, and performance across paid media programs. The existing approach required heavy engineering involvement, limited testing velocity, and made it difficult to rapidly align landing page content with evolving…
E-Commerce and Paid Landing Page CRO
Over the course of leading conversion rate optimization efforts, I’ve run and overseen hundreds of A/B and multivariate tests across high-traffic digital properties. These experiments spanned pricing presentation, messaging hierarchy, UX patterns, form flows, and landing page design, all grounded in a structured testing roadmap and clear success metrics. Each test was designed to answer…