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Self-Schedule Appointment Flow
I led the redesign and optimization of Ideal Image’s self-scheduling booking flow to reduce friction and improve conversion across a complex, multi-service, multi-location business. With hundreds of clinics, varying treatment pathways, and both new and returning clients entering the funnel, the existing booking experience created unnecessary drop-off. The challenge was to simplify decision-making while preserving…
Customer Portal Development
I led the strategy and delivery of a unified business and residential customer portal designed to modernize the end-to-end account experience for Sparklight and Cable One customers. Built on a .NET architecture and integrated with SingleView CRM and Sitecore, the platform replaced fragmented legacy tools with a secure, scalable self-service experience. The goal was to…